Fruit Attraction has become the main reference commercial tool for the worldwide marketing of fruit and vegetables. Its ability to promote global exports in the sector make it the commercial hub for the entire group of professionals who make up the entire supply chain, while consolidating its position as a stage for innovation for the fruit and vegetable market. Organized by IFEMA MADRID and FEPEX, Fruit Attraction will hold its event from 3 to 5 October 2023 and will bring together the entire fruit and vegetable community 365 days a year through the Fruit Attraction LIVE Connect platform; a digital platform that improves and completes the face-to-face event with new features.